business | March 16, 2026

La Tomatina Festival Seems To Be A Bloody Good Time

La Tomatina Festival Tomato Stockpile GUILLERMO LEGARIA/AFP/Getty Images
La Tomatina Festival Delivery Truck David Ramos/Getty Images
La Tomatina Festival Girl Toss GUILLERMO LEGARIA/AFP/Getty Images
Acidic Chaos GUILLERMO LEGARIA/AFP/Getty Images
Pelting Fruit BIEL ALINO/AFP/Getty Images
Bucket Splash BIEL ALINO/AFP/Getty Images
Slip N Slide Biel Alino/AFP/GettyImages
Head Explosion BIEL ALINO/AFP/Getty Images
Laughing Girl GUILLERMO LEGARIA/AFP/Getty Images
Boy Crawling GUILLERMO LEGARIA/AFP/Getty Images
Go Pro Man GABRIEL GALLO/AFP/Getty Images
Colorful Hat David Ramos/Getty Images
Mustard Ketchup David Ramos/Getty Images
Curb Sit GABRIEL GALLO/AFP/Getty Images
Pink Shirts Biel Alino/AFP/Getty Images
Dumping Pulp Biel Alino/AFP/Getty Images
Quick Rest David Ramos/Getty Images
Couple Kiss Carlos Alvarez/Getty Images
Primal Scream JOSE JORDAN/AFP/Getty Images
Tomato Slide BIEL ALINO/AFP/Getty Images
Soggy Joy David Ramos/Getty Images
Pulp Swimming BIEL ALINO/AFP/Getty Images
Peace Love Tomatoes David Ramos/Getty Images
Thumbs Up David Ramos/Getty Images
Standing Mess David Ramos/Getty Images
Soaking It In David Ramos/Getty Images
Woman Cleaning GABRIEL GALLO/AFP/Getty Images

Every year on the last Wednesday of August, La Tomatina festival takes over the town of Buñol in Valencia, Spain. Approximately 20,000 people gather to throw around 150 tons of smashed, squashed, and squished tomatoes -- and the result pretty much looks like a horror movie.

Making this massive mess in the streets of Spain has been a tradition since 1944 or 1945, but consensus on the festival's inciting incident remain fuzzy. Popular recollections include a riot where upset townspeople threw tomatoes at councilmen, and a truck turnover that lined the streets with the juicy fruit.

Whatever the cause of the first tomato fight, people had so much fun that they just kept doing it every year. Even though it looks spontaneous, these days you’ll need a ticket to participate -- and they're not exactly cheap: A day-trip package plus tickets to the world’s biggest food fight will run you £99, or $129 (this is after you pay for transportation to Spain, of course.) The fee includes an invite to the welcome pre-party, a tour guide, and admittance into the Umbracle Terrace nightclub for the after party.

If you can't make it -- or would rather enjoy the idea of Tomatina rather than its messy reality -- the photos above may be right up your alley.


Next, see incredible photos of the Spanish festival where people form human towers.