Baby Got Butt! Behind Huggies’ First-Ever Book Celebrating Every Type of Tushy

Written in partnership with Huggies^®

Embrace those curves baby! Huggies^® believes that babies of all shapes and sizes deserve to be comfortable and their Little Movers^® has those baby butts covered with the #1 fitting diaper* with a curved and stretchy fit. That’s why it’s no surprise they’ve literally written the book on every baby butt shape with the newly released The Alphabutt Book: An ABCs of Baby Butts and Bodies. 

To celebrate all the fun things babies can comfortably do while wearing Huggies^® Little Movers^®, the brand has partnered with TikTok sensation and new mama of two, Abbie Herbert to unveil Huggies first-ever book in her latest TikTok post.

The quirky new story time treasure book celebrates every type of baby tushy that deserves the comfort to move, dance and play freely. From Jiggly Jelly Butts to Daddy Long Leg Butts and more, The Alphabutt Book is cuteness overload with illustrations from 26 acclaimed artists guaranteed to make babies and parents giggle with every turn of the page. Fans can purchase The AlphaButt Book at thealphabuttbook.com and Huggies^® will donate 100% of the book sales^** to the National Diaper Bank Network to further the brand’s mission of helping to end diaper need.

Check out some of the adorable pages from the book below and be sure to connect and follow @Huggies on TikTok, Facebook,  Instagram and  Twitter or visit Huggies.com.

^* Wet fit, among branded open diapers.

²Cost excludes shipping. For every published and digital HUGGIES Baby Book purchased off thealphabuttbook.com and alphabutts.myshopify.com between 5/8/23 and 12/31/23, HUGGIES will donate $9.15 up to a maximum of $100,000 to the National Diaper Bank Network.  Nationaldiaperbanknetwork.org.